For over 35 years, Astrid's career has been all about storytelling. From theatre to festivals, television, international feature films, transmedia storyworlds, virtual reality and immersive media to the latest developments in future technologies such as AI.
Astrid has more than 20 years of experience in the film industry, and over 10 years as a consultant, coach, project manager, festival director and curator with a focus on XR.
She produced international feature films, ran the First Movie programme for talent filmmakers and producers on their way to their first feature film for many years, curated the "I4C" conferences of the Bavarian Film Centre, ran the Virtual Worlds Festival in Munich. Since 2017, she is head of the European Creators‘ Lab, which is co-funded by the Creative Europe Media Program of the EU.
Astrid is a passionate networker and works on a project basis with artists, experts, creatives, and public and private institutions worldwide.